Campaign: Fruitify Yourself Advertiser/Client: Sun-Rype Category: Non Traditional Single Additional Material: 01 Strategies & Techniques: Sun-Rype makes good juice. It’s good because it doesn’t have anything bad in it. No artificial colours, no preservatives, and no sugar. Just fruit. It’s a recipe that’s worked for their juice so we applied it to their ads. This interactive installation effectively “fruitified” everything and everyone who passed in front of it. Just like Sun-Rype juice they were made of nothing but fruit.